Assistant Brand Manager, Nestlé UK
SHREDDIES® kept hunger locked up 'til lunch, NESCAFÉ GOLD BLEND® ended up on the Nine o'clock news and only SMARTIES® had the answer. Nestlé has brands which have been in the nation's hearts and cupboards for generations and this was my inspiration for applying.
If anyone knows how to build up a healthy consumer-orientated business, it's Nestlé. That's why I've had regular opportunities to immerse myself with consumers and understand what really makes them tick – in order to ensure that our brands and products are fit for purpose.
The fantastic thing about the Marketing Graduate Scheme at Nestlé is the variation which it entails; from time and people management and solid commercial understanding to the moments when I've been sat in a room and got that excited feeling that something brilliant is occurring.
Sure, I've been there for the glamour – such as negotiating a TV sponsorship with Paris Hilton's 'Britain's Best Friend' show and a live radio day - but I've also learnt the nitty gritty side of marketing, such as packaging updates and number crunching. If you want to learn it all, Nestlé is the company for you.
And, as clichéd as it may sound, I have absolutely been given responsibility from day one. I've had the opportunity to pitch my ideas, for instance during our 2010 brand planning process, when I helped come up with a strategy for the UK discounters. I've also been in charge of developing our 2010 communications plan for the Aero brand, as well as helping to develop new products and packaging.
Olivia graduated from Southampton University with a BA in French and Spanish.