What’s Nestlé Customer Marketing all about?
Well, let’s take an example. One large retailer has invited Nestlé, as one of its suppliers, to present ideas and opportunities to drive sales and profit in a particular category over the next 3 years. It’s now your job to come up with recommendations to improve product assortment, product display or promotional offers.
These recommendations could include anything from 2-for-1 offers, to sampling activity or something completely different. The choice is yours.
But the importance of developing the best proposal to meet Nestlé objectives can’t be underestimated. It’s the real heart of Customer Marketing, and creating proposals that meet Nestlé’s objectives, our customers’ objectives and our consumers’ needs calls for a real blend of art and science
Once you’ve developed your star proposal, you’ll then rise to the challenge of selling in your idea to major Nestlé retail partners. When you consider that our business-specific Customer Marketing teams are collectively responsible for every single Nestlé brand in the UK, from Nescafé coffee to Purina Pro Plan, you can see that a Customer Marketing career at Nestlé is going to be quite a challenge.